After two days off school due to the rare sighting of snow
in South Carolina, going back to lessons at 10am yesterday morning was a bit of
a struggle to say the least. But as my fellow class mates slowly pondered into
our lesson, frozen and sleepy, everyone seemed wide awake when our teacher
announced that our lesson was going to be on ‘sex’, focusing especially on how
women are portrayed as sexual objects in the media.
The media obsess about women’s bodies and how we’re supposed
to preen ourselves to look a certain way. Every product in the cosmetics aisles
promises clearer skin, shinier hair and fuller lips. Society tells us that if
we don’t look a certain way we won’t be successful and we won’t end up with the
‘right’ kind of man.
It wasn’t that long ago that the fashion industry started
using computer-generated mannequin bodies with real women's heads to advertise
their products online. Each model had the same curve in the waist, the same arc
of the hand, and the same wash-board stomach. Only when you line them up alongside
one another does it become blaringly obvious that they are actually unnatural
computer-generated mannequins with the heads of real models. Makes us all seem
like dummies really! But the scary fact is that society kind of just accepts
it, somehow it’s become ‘normal’ to use artificial images of women. Because,
after all, don’t we all strive for that impossible perfection?
Beyonce has become the ultimate portrayal of this ‘perfection’.
But what message is she really sending out to young girls? At the 2014 Grammy
Awards on Sunday, arguably the biggest night in the music industry, Queen Bey
chair danced alongside her husband, rapper Jay Z, in one of her hottest outfits
yet. But leaving little to the imagination in a skimpy, strappy, extremely
seductive tight black thong bodysuit, made me (the rest of my class) question
why?.... Simply because sex sells! And not only this, even if we don’t have
Beyonce’s body, vocal skills or swagger – she teaches young girls that the only
way to be successful is to dress provocatively. In stark contrast, hubby Jay Z
was dressed in the most expensive looking suit I’ve ever seen. Why is it that
men don’t have to dress the same way as women in order to be seen and heard?
This power couple dominates the media, sending alarming messages to young
girls, but also showing men that if you dress a certain way you can get a girl
like Bey.